In 2018, Egyptian President H.E. Abdel Fattah El Sisi announced the launch of a government initiative to train 10,000 young Egyptians to become gaming and app developers within the next three years and support the establishment of 100 companies specialised in these sectors across Egypt and Africa.

The event will be associated and co-located with the wildly popular Insomnia Egypt Gaming Festival which launched in October 2018 with an overwhelming success. In its own right, Insomnia UK (the parent event of Insomnia Egypt) is one of the largest events of its kind in Europe which adds to this being the perfect place and time for this launch.